H&M has always been involved in numerous collaborations with top dollar designers. This time, with their collaboration with shoe genius, Jimmy Choo they knew they had hit the nail on the head. Most of their collaboration launches happen early in the morning but with such a huge collab, the Fifth Ave. store made it an invite-only event that started at 7 p.m. You can see from the picture that as soon as ladies were able to get their bodies through the door, there was no stopping them. All they saw were blue (from the "Choo blue" that is). There were all kinds of items to Choo-se from, including sequined and beaded tanks, tunics, jackets. There were also some suede offerings, such as a minidress with more than a foot of fringed trim.Security was really heavy in the shoe department, where girls went crazy over the patent leather or zebra print stilettos. Can you believe that they needed police barriers? I can. Shoes can make a girl turn into a new person. If you around Fifth Avenue in the near future, there are still items in stock, but who knows for how long.
-Christopher Nic.
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