In February 2010, Paris Hilton participated in an advertising campaign for the launch of the Brazilian beer Devassa.
The Chairman of the Schincariol, Adriano Schincariol, announced at a news conference in Rio that the company will invest in 2010 approximately $ 1 billion, with $ 100 million for the launch of the beer 'Devassa and blonde, "which, according to Adriano, now available in retail outlets and innovative marketing strategy for the company's beer market.
The Advertising campaign in which the mark is not revealed - 'and mysterious', released on Sunday in the open and pay TV, is played by the international celebrity Paris Hilton.
As part of the campaign, Paris Hilton 'll also join the carnival of Rio de Janeiro in the cabin of the brewery.
Paris Hilton came to Brazil in full carnival, to advertise beer. This is Paris Hilton 's first time dancing and partying in Rio.
Paris Hilton Devassa party in Rio...
Paris Hilton "live in" brazilian beer launch party in rio 14/02/2010.
That was hot..
Paris Hilton - Carnaval RIO 2010
I love Paris Hilton! She's a sweetheart!
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