Tuesday, November 17, 2009

BeBe Sport is now PH8



All the haters of BeBe Sport can now rejoice because the logo heavy brand has cleaned up its act and transformed from BeBe Sport to PH8 (pronounced Fate). PH8 has a clean aesthetic and is designed to be stylish wears for the active lifestyle...these clothes go beyond the gym. Honestly, who wants to lug around a gym bag with extra clothes anyway? (I never workout so I don't know anything about that).

It's great to see a sophisticated young athletic lifestyle brand that is cheesy or trendy, and can easily work for someone that doesn't have an active lifestyle. The change from BeBe Sport was definitely necessary, PH8 is the perfect laid back sister to the party girl that is BeBe. Go to the mall and check out the transformation.

-Doni W.

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