Tuesday, September 8, 2009

Operation: Tyra Takeover

Human conglomerate, Tyra Banks is now in the process of launching another fashion title of her own. The former model-turned-media personality is taking her brand into the online publishing world with the Web-only magazine Tyra: Beauty Inside & Out. She said she has been approached numerous times about the idea of a magazine but given the downward hill that the publishing field is going in, she opted on online media. When the site launches, it will feature an audio “manifesto” that asks readers to dream big, ignore the haters, celebrate uniqueness and seek the beauty in everything.

The webazine will have only six full-time staffers that will explore subjects in beauty, fashion, healthy living and relationships. The site kicks off today at 5 p.m. with a competition to fast-track one application for cycle 14 of “America’s Next Top Model.” The winner will receive an interview in the final round of the selection process, bypassing previous rounds.

Dope, huh? I love Tyra...she's so real.


-Christopher Nic.

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